So So Def Records
| So So Def Recordings | |
|---|---|
 |
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| Parent company | Sony Music Entertainment |
| Founded | 1993 |
| Founder | Jermaine Dupri |
| Distributor(s) | Epic Records |
| Genre | Hip hop, R&B |
| Country of origin | United States |
| Location | Atlanta, Georgia |
So So Def Recordings is a record label based in Atlanta, Georgia, and owned by producer Jermaine Dupri, specializing in Southern hip hop, R&B, and bass music. So So Def has managed artists such as Bow Wow, Kris Kross, TLC, Usher and deetranada.
So So Def was established in 1993 as a spin-off of Dupri's production company of the same moniker, through a joint venture with Sony and Columbia. Its 1st act was Xscape, whose debut album was released in the fall of the same year and went Platinum—as did their 2nd and 3rd albums, released in 1995 and 1998. In 1994, the label released the debut album of Da Brat, who became the 1st solo female emcee to be certified for Platinum album sales. In 1996, Kandi Burruss brought Jagged Edge to the attention of the label; their debut album, A Jagged Era, was released in 1997. So So Def later released the Triple Platinum debut album by Bow Wow in 2000. Other acts on the label have included: Dem Franchise Boyz, Maestro Harrell, The Ghost Town DJs, INOJ, J-Kwon, Trina Broussard, 3LW, and Anthony Hamilton.
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