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Sonic Solutions

Sonic Solutions
Public (NASDAQ:SNIC)
Industry Software
Founded 1987; 30 years ago (1987)
Headquarters Novato, California
Key people
David Habiger, President, CEO
Mark Ely, President of Strategy
Mary C. Sauer, Co-Founder (Director)
Robert J. Doris, Co-Founder (Director)
James A. Moorer, Co-Founder (Developer)
Products See complete products listing
Revenue $110.22 million USD (2009)
Number of employees
Approx 700 (December 2007)
Website http://www.roxio.com, http://www.qflix.com, http://www.cinemanow.com, http://www.divx.com

Sonic Solutions, acquired by Rovi Corporation in 2010, was an American computer software company headquartered in Novato, California. In addition to having a number of offices in the U.S., the company also maintained offices in Europe and Asia.

Sonic Solutions was created by former Lucasfilm employees who developed the SoundDroid digital audio editing system as part of the Droidworks project. (Another notable spinoff of the project is Pixar.)

Sonic developed and marketed The Sonic System, a professional non-linear digital audio workstation for music editing, restoration and CD preparation.

Sonic received an Emmy Award for technical achievement in 1996. In the same year the company worked with numerous Hollywood studios and consumer electronic manufactures to introduce the first commercial DVD production system. Sonic extended its business to enterprise software areas with its DVD authoring systems for professional use (Sonic Scenarist and Sonic DVD Producer) as well as retail and PC OEM DVD software applications for home use (DVDit, MyDVD, and RecordNow).

In 2002, Sonic spun off their entire audio division as Sonic Studio, LLC, to concentrate solely on the DVD marketplace, enterprise software and licensing of IP and source code. Notable customers included Microsoft, Apple, Google, Adobe and Avid. Its middleware and embedded chip included deals with Texas Instruments, Broadcom, Scientific Atlanta/Cisco, Marvell, and Intel.

Sonic expanded to the consumer software business (photo, audio and video editing) in 2000, shipping roughly 50 million copies per year through direct web sales and over 15,000 retail store fronts including Apple Store, Walmart, Costco, Best Buy, Target, Dixon's and MediaMart. It grew to command a 64% market share in its category.

Since its IPO, the company has generated over $1.5 billion in revenue in the digital media category and has been named one of Forbes, Fortune and BusinessWeek's fastest growing companies on multiple occasions.


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