Sponsored Content (South Park)
| "Sponsored Content" | |
|---|---|
| South Park episode | |
| Episode no. | Season 19 Episode 8 |
| Directed by | Trey Parker |
| Written by | Trey Parker |
| Original air date | November 18, 2015 |
"Sponsored Content" is the eighth episode of the nineteenth season and the 265th overall episode of the animated television series South Park, written and directed by the series co-creator Trey Parker, and is also the first episode of a three-episode story arc that serves as the season finale. The episode premiered on Comedy Central on November 18, 2015. It parodies the abundance of online advertising, native advertising and clickbaits while humorously linking them to artificial intelligence, while continuing its season-long lampoon of political correctness. The story arc of this episode continues into the following episode "Truth and Advertising" and concludes with the episode "PC Principal Final Justice".
PC Principal is extremely angry over the word "retarded" being used in an op-ed column in the school newspaper and brings the paper's editor, Jimmy Valmer, to his office. Principal demands to review future editions of the newspaper before they are published to eliminate any offensive terms, but Jimmy refuses and accuses Principal of being unknowingly biased towards students with disabilities, a trait known as ableism. Principal states that the newspaper can no longer be distributed on campus, so Jimmy resorts to hand-delivering the paper to homes in South Park, including the fraternity house where Principal lives. Principal is further outraged when he sees that Jimmy's editorial in the newest edition refers to Principal's policy as "retarded".
Stephen Stotch comments to his wife Linda how refreshing it is to be able to simply read the news, without having to deal with the online newspapers, which are filled with sponsored content, clickbait ads and hyperlinks, but she is in a near-catatonic state staring at her smartphone. Principal brings Jimmy in to talk with another disabled student, Nathan, who expresses distress at hearing the word "retarded", but privately Nathan admits to Jimmy that he believes all the changes happening in South Park are not a coincidence and that "a war is coming". At a Presidential debate, Hillary Clinton's physical appearance is attacked by Mr. Garrison and his running mate, Caitlyn Jenner. Garrison and Jenner are then met backstage by Principal Victoria.
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