Type of business | Private |
---|---|
Available in | 50+ languages, 20 languages (18 if excluding similar dialects) in desktop version |
Founded | 23 April 2006 |
Headquarters | , Sweden |
Country of origin | Sweden |
No. of locations | 20 |
Owner | Spotify Technology S.A. |
Founder(s) | Daniel Ek, Martin Lorentzon |
CEO | Daniel Ek |
Industry | Music, podcast, and video |
Services | Music streaming |
Employees | 1,600+ |
Website | www |
Alexa rank | 153 (January 2017[update]) |
Registration | Required |
Users | 100 million (40 million paying) |
Launched | 7 October 2008 |
Native client(s) on | Android, iOS, Windows, macOS and Linux |
Spotify is a music, podcast, and video streaming service launched in October 2008, developed by startup Spotify AB in , Sweden. It provides digital rights management-protected content from record labels and media companies. Spotify is a freemium service, meaning that basic services are free with advertisements, with additional features, such as improved streaming quality, offered via paid subscriptions.
Spotify is available in most of Europe, the Americas, Australia, New Zealand, and some Asian countries and territories, and for most modern devices, including Windows, macOS, and Linux computers, and Android and iOS smartphones and tablets. Music can be browsed or searched by artist, album, genre, playlist, and record label. Users can create, edit and share playlists, share tracks on social networks, and make playlists with other users. Spotify provides access to over 30 million songs. As of June 2016, Spotify had 100 million monthly active users, and as of September 2016 it had 40 million paying subscribers.
Unlike physical or download sales, which pay artists a fixed price per song or album sold, Spotify pays royalties based on the number of artists' streams as a proportion of total songs streamed on the service. They distribute approximately 70% of total revenue to rights holders, who then pay artists based on their individual agreements. Spotify has faced criticism from artists and producers, including Taylor Swift and Radiohead singer Thom Yorke, who feel it does not fairly compensate music creators as music sales decline and music streaming increases.
Spotify operates under a freemium model (basic services are free, while additional features are offered via paid subscriptions). Spotify makes its revenues by selling premium streaming subscriptions to users and advertising placements to third parties.