Summer in the City (event)
| Summer In The City | |
|---|---|
| Status | Active |
| Genre | Online Video |
| Venue |
Royal Parks of London (2009-12) Alexandra Palace (2013-14) ExCeL London (2015-present) |
| Location(s) | London |
| Country | United Kingdom |
| Inaugurated | August 28-30, 2009 |
| Most recent | August 12-14, 2016 |
| Attendance | 2015: 10,000 |
| Website | |
| sitc-event.co.uk | |
Summer in the City (sometimes styled as SitC) is an annual three-day event held in London, dedicated to YouTube content creators and users. The event began in 2009 as a small gathering in London's parks, and has since grown into a convention-scale event that now takes place annually at ExCeL London. In 2014, SitC took place in Alexandra Palace and attracted over 8,000 attendees.
In 2016, SitC was acquired by MCM Expo Group as part of their "MCM Central" brand. The first event hosted under the MCM ownership took place 12-14 August 2016.
The first Summer in the City was held in London, as a traditional YouTube gathering. It was organised by vlogger Tom Burns and YouTube musician Dave Bullas, with the support of their friends Liam Dryden And Jazza John. The three-day event was held in the last weekend of August and took place across several of London's Royal Parks. The largest attendance at any point was reportedly 200 people, a mix of YouTube creators and viewers.
In its first three years, the event followed the pattern of meeting in parks by day, and moving to a London venue such as The Luminaire for live music performances in the evening.
Following the rapid growth of the event, the decision was made to hold the fourth Summer in the City at a dedicated venue for its duration; SitC 2012 took place at the Brewery in London from 17-19 August. This was the first year the event would introduce official programming, including workshops and Q&As from creators, as well as an official livestream on the event's YouTube channel.
The number of prospective attendees at SitC 2012 exceeded the 1,000-person capacity of the venue, inspiring the need to move away from being a free event and introduce ticketing in following years.
SitC's first official ticketed event and the fifth event overall was held in London's Alexandra Palace, with an increased capacity of 7,000 attendees. Backlash over the announcement that the event would now charge admission before confirming the venue, dates or line-up of featured creators resulted in the cut of early ticket prices to £10 plus VAT. The event was sold out by early July 2013, and was held over two days on 17-18 August.
Accompanying 2013's event was a spin-off tour called the Summer Warm-Up, which involved creators from the SitC 2013 line-up touring through some of the UK's major cities, to perform one-off gigs in the build-up to the main event in London.
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