SunLife
 |
|
| Industry | Financial services |
|---|---|
| Founded | 1810 |
| Headquarters | Bristol, United Kingdom |
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Area served
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UK |
|
Key people
|
Dean Lamble (CEO) Justin Cole (Chief Operating Officer) |
| Products | Life Insurance, Funeral Plans, , Wills |
| Owner | Phoenix Group |
| Website | www |
Dean Lamble (CEO)
SunLife is a UK-based insurance business with its headquarters in Bristol, United Kingdom. It has been part of the Phoenix Group since 2016. The business offers life insurance, funeral plans, and Wills.
It is a member of the Association of British Insurers and Direct Marketing Association.
SunLife can trace its history back to the establishment of the Sun Life Assurance Society on 28 March 1810, when the Sun Fire Office Board launched a separate company to offer life assurance. The Society’s first office opened opposite the Bank of England in London, and actuary Joshua Milne was appointed the first member of staff.
The Sun Life Assurance Society was founded in 1810 as part of the Sun Fire Office to provide life insurance. Sun Life Assurance Society bought over 20 life insurance societies during the late 19th and early 20th century and incorporated them, their branch offices and employees into the business. From the 1970s SunLife split their headquarters between London and Bristol. The Head Office moved to Bristol in 1976. In 1978, the company began distributing its first mail shots printed in full colour with an offer, enquiry, proposal forms and freepost reply address. In 1992, French insurer UAP became Sun Life Assurance Society’s major shareholder. Shortly after, Sun Life Assurance Society & Provincial Insurance Company merged and established the holding company, Sun Life & Provincial Holdings. In 1997 AXA, who had acquired UAP in 1996, transferred its Equity & Law business into Sun Life & Provincial Holdings thereby increasing its holding in the company from 60% to 72%. Then in May 2000, AXA acquired all shares it did not already own in the company.
In 2009, AXA Sun Life Direct, became Sun Life Direct. In autumn 2010, AXA sold its main life assurance business, AXA Sun Life Holdings Ltd to Resolution Group whilst AXA continued to sell life insurance products through Sun Life Direct. In 2014, Sun Life Direct rebranded to SunLife with a range of direct-only products aimed at a younger audience.
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Wikipedia