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Date | January 25, 1998 | ||||||||||||||||||
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Stadium | Qualcomm Stadium, San Diego, California | ||||||||||||||||||
MVP | Terrell Davis, Running back | ||||||||||||||||||
Favorite | Packers by 11 | ||||||||||||||||||
Referee | Ed Hochuli | ||||||||||||||||||
Attendance | 68,912 | ||||||||||||||||||
Future Hall of Famers | |||||||||||||||||||
Broncos: Terrell Davis, John Elway, Shannon Sharpe, Gary Zimmerman Packers: Ron Wolf (general manager), Brett Favre, Reggie White |
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Ceremonies | |||||||||||||||||||
National anthem | Jewel | ||||||||||||||||||
Coin toss | Joe Gibbs, Doug Williams, Eddie Robinson | ||||||||||||||||||
Halftime show | Boyz II Men, Smokey Robinson, The Temptations, Martha Reeves, and Queen Latifah | ||||||||||||||||||
TV in the United States | |||||||||||||||||||
Network | NBC | ||||||||||||||||||
Announcers | Dick Enberg, Phil Simms, Paul Maguire, Jim Gray, John Dockery, Randy Cross (Studio), and Greg Gumbel (Trophy presentation) | ||||||||||||||||||
Nielsen ratings | 44.5 (est. 90 million viewers) |
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Market share | 67 | ||||||||||||||||||
Cost of 30-second commercial | $1.3 million | ||||||||||||||||||
Super Bowl XXXII was an American football game between the National Football Conference (NFC) champion Green Bay Packers and the American Football Conference (AFC) champion Denver Broncos to decide the National Football League (NFL) champion for the 1997 season. The Broncos defeated the Packers by the score of 31–24. The game was played on January 25, 1998 at Qualcomm Stadium in San Diego, California, the second time that the Super Bowl was held in that city. Super Bowl XXXII also made Qualcomm Stadium the only stadium in history to have the Super Bowl and the World Series in the same year.
This was Denver's first league championship after suffering four previous Super Bowl losses, and snapped a 13-game losing streak for AFC teams in the Super Bowl (the previous being the Los Angeles Raiders' win in Super Bowl XVIII after the 1983 season). The Broncos, who entered the game after posting a 12–4 regular season record in 1997, became just the second wild card team to win a Super Bowl and the first since the Raiders in Super Bowl XV. The Packers, who entered the game as the defending Super Bowl XXXI champions after posting a 13–3 regular season record, were the first team favored to win by double digits to lose a Super Bowl since Super Bowl IV. But years later, Brett Favre said the Broncos were far underrated, and credited Denver's innovative blitz packages and strategies, foreign to the league at that time, for confusing the Packers.