Taptica
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| Public Company : | |
| Industry | Advertising |
| Founded | San Francisco (2012) |
| Headquarters | San Francisco, United States |
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Area served
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Worldwide |
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Key people
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| Website | www.taptica.com |
Taptica (: ) is a mobile advertising technology company. Founded in 2012, the company provides a mobile demand-side platform (DSP) and data management platform (DMP) for advertising agencies and brands. In 2017, Taptica was listed as AppsFlyer's fastest-rising partner for installs and retention.
Taptica was founded in 2012 by Sigal Bareket and Kobi Marenko, with them being co-CEOs. The initial $700,000 funding came from Marenko, JDate's Ehud Levy and Marimedia. Game developers were among the primary clients of the company, adding Taptica's platform in the games' code. In an effort to monitor download trends, keyword ideas and performance metrics Taptica partnered with SEO company appnique.
In its early stages the company attracted investment from Nielsen's Itzhak Fisher. Taptica was acquired by Marimedia, a UK-based firm, for $13.6 million in October 2014. Following the acquisition, Taptica opened a new office in New York. After the acquisition, Hagai Tal was appointed as Taptica's CEO, Tal Dagan as vice president of products and Galia Reichenstein as general manager of US operations. The company was present at the 2017 Mobile World Congress in Barcelona.
In 2015, the company acquired social marketing tech company AreaOne, formerly known as SocialClicks. In 2016, Reuters reported that Taptica acquired 57% of Japan-based Adinnovation for $5.7 million.
Taptica has developed an application that analyzes cell phone users' behaviors, spending and how the previous relate to demographic data such as age, gender and location. Using this data, advertisers would be able to calculate indicators such as KPI and ROI in real-time. Taptica sells advertisements based on complete transactions, such as registering for a game. The platform also enables city-specific user targeting, a feature that increases the effectiveness of ad campaigns. Taptica claims to have stored 200 million user profiles on its platform, with more than 100 data points on each user, in order to provide a precise picture of user behavior to advertisers.
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