The Edsel Show
| The Edsel Show | |
|---|---|
| Starring |
Bing Crosby Frank Sinatra Rosemary Clooney Louis Armstrong Lindsay Crosby The Four Preps Bob Hope |
| Narrated by | Warren Hull |
| Ending theme | "On the Sunny Side of the Street" |
| Country of origin | United States |
| Original language(s) | English |
| Production | |
| Camera setup | Multiple |
| Running time | 58 minutes |
| Release | |
| Original network | CBS |
| Picture format | NTSC black and white |
| Audio format | Monaural |
| Original release | October 13, 1957 |
The Edsel Show is an hour-long television special broadcast live on CBS in the United States on October 13, 1957, intended to promote Ford Motor Company's new Edsel cars. It was a milestone in Bing Crosby's career, and was notable as the first CBS entertainment program to be recorded on videotape, for rebroadcasting it in the western part of the country after the show was performed live for the east. Crosby arranged for this ‘live’ program to be ‘produced’ by his alma mater Gonzaga University in order that the profits (estimated at $250,000) could go to them in a tax efficient way. The program won the ‘Look’ magazine TV Award for ‘Best Musical Show’ and was nominated for an Emmy as the “Best Single Program of the Year”.
The Edsel Show stars Bing Crosby and features Frank Sinatra, Rosemary Clooney, Louis Armstrong, and Lindsay Crosby performing with the Four Preps. It also features an appearance by a "mystery guest" who turned out to be Bob Hope. The show was directed by Seymour Berns, and was written and produced by Bill Morrow. The Orchestra was directed by Toots Camarata. Musical supervision by Buddy Cole with additional arrangements by John Scott Trotter.
The special replaced The Ed Sullivan Show, for the same sponsor, on CBS' Sunday lineup for one evening only, and was one of the year's most successful programs, although its popularity did not transfer to the Edsel cars.
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