The Imaginarium
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| Production company | |
| Industry | Performance capture |
| Founded | 2011 |
| Headquarters | Ealing, London, United Kingdom |
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Area served
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Worldwide |
|
Key people
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Andy Serkis |
| Services | Film production |
| Website | Official website |
The Imaginarium, also known as Imaginarium Productions, is a production company linked to a performance capture studio based in London, founded by actor-director Andy Serkis and film producer Jonathan Cavendish in 2011. The studio specialises in applying motion capture technology in film, television and video games. Since 2011, it has provided performance capture for international films including Rise of the Planet of the Apes (2011), Avengers: Age of Ultron (2015), and Star Wars: Episode VII – The Force Awakens (2015).
Serkis first became interested in "cyber-thespianism" when he first worked with Peter Jackson at his Weta Workshop in New Zealand for The Lord of the Rings trilogy and King Kong (2005). Serkis stated, "People come out of film schools not equipped with the skills for doing anything other than shooting kitchen sink dramas. We need to change our mindset, cross-fertilise our talent and encourage writers, directors and producers to think on a much larger scale."
Serkis partnered with Cavendish in 2009, opening The Imaginarium officially in 2011 after securing a permanent place at Ealing Studios in London. In January 2012 the studio signed an agreement with Vicon, the world's largest supplier of precision motion tracking systems.
In May 2017, The Imaginarium Studios was subject to a management buyout having lost £4.2 million over the preceding two years. The restructure was cited as being due to the cancellation of a project, Animal Farm.
The first feature film produced by The Imaginarium, Breathe, directed by Andy Serkis and starring Andrew Garfield, Claire Foy, Tom Hollander, and Hugh Bonneville, will be the opening night gala presentation of the 2017 BFI London Film Festival.
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