The Late Late Toy Show | |
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Logo (2009-2012).
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Presented by |
Gay Byrne (1975-1998) Pat Kenny (1999-2008) Ryan Tubridy (2009 – present) |
Original language(s) | English |
Production | |
Location(s) | RTÉ Studio 4, Donnybrook, Dublin 4, Ireland |
Release | |
Original network | RTÉ One |
Original release | November 1975 – present |
Chronology | |
Related shows | The Late Late Show |
2007 guests |
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James Blunt |
Jerry Seinfeld |
Dustin the Turkey |
Róisín Seoighe |
2008 guests |
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Nicky Byrne (with Rocco and Jay) |
McFly |
Duchess of York Sarah Ferguson |
Jeremy Clarkson, Richard Hammond, James May |
2009 guests |
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Westlife |
Jedward |
Evanna Lynch |
2010 guests |
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McFly |
Joe McElderry |
2011 guests |
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Olly Murs |
Jedward |
2012 guests |
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Union J |
2013 guests |
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Robbie Keane |
Bosco |
2014 guests |
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Ed Sheeran |
2015 guests |
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David Walliams |
Gay Byrne (1975-1998) Pat Kenny (1999-2008)
The Late Late Toy Show is an annual, special edition of the Irish late-night chat show The Late Late Show. Airing annually on RTÉ One near the end of November or early December, the Toy Show prominently features the popular toys of the year that are showcased before Christmas as presented by the host and demonstrated by various children on-stage, along with appearances by celebrity guests. Since its first presentation in 1975, the Toy Show has become a cultural institution in Ireland; it is often the most-watched program of the year on Irish television (and its overall viewership has increased steadily in recent years), and being featured on the Toy Show has been said to have a major boost to sales of a product heading into the Christmas season. Commercial time during the Toy Show is also prestigious for advertisers; in 2009, a 30-second spot cost €17,000; in comparison, a 30-second spot during the 2010 UEFA Champions League Final cost €9,750. Tickets to its taping are also difficult to come by; in one year, a single ticket was auctioned for €1,500.
Most recently presented by Ryan Tubridy, the show has previously been presented by Gay Byrne and Pat Kenny during their tenures at the helm. Dustin the Turkey, a high-profile entertainment figure in Ireland, made an annual appearance, usually bringing a gift for the presenter. These gifts when produced tended to have a comedy effect and in the past have included a miniature antique chair and a Pat Kenny clock, ominously presented to Kenny's predecessor Gay Byrne. Dustin has not made an appearance on the show since 2007. The Toy Show, along with the Tribute Shows, tends to be one of the few editions of The Late Late Show to require advance preparation before the week of broadcast.
The Toy Show jumper attracts as much attention as the show itself, with viewers sending in their own versions to RTÉ ahead of the night in the hope that the presenter might wear them. Gay Byrne habitually wore a Christmas jumper each year he also wore the jumper for People In Need Telethon, but Pat Kenny tended to wear a "naff" grey jumper when he was host. Ryan Tubridy also spoke in favour of the jumper when he took the helm. Byrne was noted for his "Bing Crosby sweater".