The Matrix (club)
Coordinates: 37°47′55″N 122°26′09″W / 37.7987°N 122.4357°W The Matrix, a renovated former pizza shop, was a nightclub in San Francisco from 1965 to 1972 and was one of the keys to what eventually became known as the "San Francisco Sound" in rock music. Located at 3138 Fillmore Street, The Matrix opened August 13, 1965 showcasing Jefferson Airplane, which singer Marty Balin had put together as the club's "house band." Marty had persuaded three limited partners to put up $3,000 apiece to finance the opening of The Matrix, giving them 75% ownership, while he retained 25% for creating and managing it.
Jefferson Airplane rose rapidly to local prominence during late 1965 and early 1966 with their performances at The Matrix, and it was there that they were first seen by noted music critic Ralph J. Gleason, who became an early champion of the group.
The Matrix was a favorite haunt of gonzo journalist Hunter S. Thompson in the late 1960s (see Fear and Loathing in America, c. 2000) and was also mentioned briefly in his book Fear and Loathing in Las Vegas during a flashback scene. During this period, Thompson was a contributing editor for the then-new tabloid magazine Rolling Stone, which was founded in San Francisco in 1967.
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