The Sex Issue
| "The Sexy Issue" | |
|---|---|
| Ugly Betty episode | |
| Episode no. | Season 3 Episode 19 |
| Directed by | Victor Nelli, Jr. |
| Written by | Cara DiPaolo |
| Production code | 319 |
| Original air date | March 19, 2009 |
"The Sex Issue" is the 19th episode in the third season, the 60th episode overall, of the American dramedy series Ugly Betty, which aired on March 19, 2009. The episode was written by Cara DiPaolo and directed by Victor Nelli, Jr.
As the evening ends, just as Betty and Matt were about to kiss after Matt gives Betty a gift, it gets interrupted by Ignacio, who also interrupts a date by Hilda and Archie. At the same time Justin starts complaining about the camping trip he has to go on with Ignacio and Elena, which he finds boring.
At work the following day, Daniel and Wilhelmina tell the staff that they are hoping that an issue of Mode devoted to sex will turn their fortunes around. But even as they discuss the article that they have to submit for the crucial issue, Betty gets quizzed by Amanda about Matt. Later that night, Matt seems a little shy about taking his romance with Betty to the next level. After they share a kiss and she indicates that maybe she will spend the night, he promptly shoves her into a cab. Betty leaves confused. At home, Hilda is dealing with the opposite: a man who is too nice to her. Betty explains why she is upset and Hilda doesn't understand it either.
Upon hearing this, Amanda decides its time to use Betty as a guinea pig as blueprint for the issue as a way to get Matt's attention, so Marc and Amanda team up to give Betty a sexy makeover and to learn the art of seduction. But no matter what she does, Matt is uninterested, as evidenced by a stop at Betty's former apartment as they were planning to see a movie, when Matt sees Betty trying to be sexy and attempting to seduce him by telling him "What's your hurry soldier?" Unfortunately Matt leaves.
The next day, Amanda and Marc lured Betty into following Matt and come upon a person whom he gives a hug, suggesting that he has another girl. But when Betty went to confront the two, Matt tells her that the woman, Helen, is his therapist. Matt is a sexaholic and uses meaningless, frequent sex as self-destructive behavior and is determined only to have sex when he's really committed and crazy about a girl. Of course, Betty's all freaked out by the idea that he has slept with hundreds of women (which has Betty hallucinating at the poetry slam that evening after she sees one hugging Matt and then sees every one of them wearing t-shirts with a number on them) and even wanted to be friends again, but Matt says that the only girl he wants in his life is Betty. In the end though, they handle it maturely and come to a meeting of minds by going up to his apartment.
Now that Archie is dating Hilda, Hilda is starting to have issues about this romance because that she's not quite feeling it for him or maybe because he's just so nice to her. During a date at a diner and just as she's about to break up with him, a woman named Felissa shows up, fawning all over him and with good reason: she used to date Archie. That incident doesn't detour Hilda by inviting Archie back to the house, but when he suspects that she was only turned on when it seemed like another woman wanted him, he leaves immediately, even though she was just kidding.
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