Trade Centre Wales
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| Private | |
| Industry | Automotive |
| Genre | Used Car Sales |
| Founder | Mark Bailey |
| Headquarters | Neath, Wales |
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Number of locations
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4 |
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Area served
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South Wales, West Midlands |
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Key people
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| Products | Used Cars |
| Services |
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Number of employees
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300+ |
| Subsidiaries | The Trade Centre UK |
| Website | thetradecentrewales.co.uk |
The Trade Centre Wales is Wales' largest used car sales company, their headquarters is in Neath, Wales and have showrooms in Merthyr Tydfil & Abercynon. The Trade Centre Wales opened its first branch outside of Wales in April 2017, located in Wednesbury, West Midlands. The Trade Centre UK is the largest used car supermarket in the West Midlands Region with over 1,500 cars at its brand new showroom.
The company are known around South Wales for their advertisements heard on 96.4 The Wave, 102.1 Bay Radio, Real Radio and 106.3 Bridge FM. The adverts are recorded by Mike Doyle and feature fictional characters including 'Trevor' and 'Mario from Maesteg'. One advert featured the fictional character Trevor (voiced by Doyle) repeatedly singing the lyrics "Cars for a pound" over the tune of William Tell. Their adverts have a comedy feel to them.
At the end of each advert a jingle is played, with the lyrics 'Trade Centre Wales, We've got the car for you' followed by Trevor saying 'Tell them Trevor sent you'. These advertisements won an award in the Commercial Radio Station Creative category at the annual Arqiva Commercial Radio Awards. The voice of Trevor was created by Swansea Bay Radio which helped to promote the company. The company had negative feedback about their advertisements at first, stating that people felt they were making fun of local accents.
The Trade Centre Wales, Neath is the supermarkets Head Office and is home to their £2.8m state-of-the-art workshop facility located on the A465 just 60 seconds from J43 on the M4. Towards the end of the year 2016 the Neath Showroom underwent a refurbishment investing £900,000 in retro-fitting areas of Neath and Merthyr branches.
"Investment is key" - Andy Coulhurst, CEO
We want to continue to build on our successes in 2017 and expect to see turnover increase to more than £150 million, doubling our pre-tax profit to almost £20 million. This, in turn, will see us replace Motorpoint as the second largest independent car retailer by profitability in the UK, just behind London-based Car Giant, with ambitions of us securing the number one slot in late 2018, following our growth projections as we open more car superstores.
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Wikipedia