Trofeo Birra Moretti
| Founded | 1997 |
|---|---|
| Abolished | 2008 |
| Region | Italy |
| Number of teams | 3 |
| Last champions | Juventus |
| Most successful club(s) |
Juventus (6 titles) |
The Trofeo Birra Moretti (Birra Moretti Trophy) was an annual football friendly tournament that had been organised and sponsored by Birra Moretti from 1997 to 2008. The teams played 3 round-robin 45-minute matches. If any match ended in a draw, it was decided by shoot-outs or penalties (as in 2008 edition).
After 2008, the event has not taken place anymore. Officially, Heineken Italia announced its intention to suspend it for only one year in 2009, coinciding with a change of promotional strategies at the 150th anniversary of Beer Moretti S.p.A., but was not resumed even in the following years.
The best mark in the event is Christian Vieri with 6 goals, all made with the Inter shirt.
All editions of the Birra Moretti Trophy were transmitted in clear and exclusive channels from Mediaset (sometimes Canale 5, sometimes Italia 1, in some editions the first minigirl was transmitted by Italy 1 and the other two by Channel 5).
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