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Book cover
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| Author |
Donald Trump (credited) Meredith McIver (ghostwriter) |
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| Country | United States |
| Language | English |
| Subject | Business |
| Genre | Self-help book |
| Publisher | Wiley |
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Publication date
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2006 |
| Media type | Hardcover |
| Pages | 208 |
| ISBN | |
| OCLC | 803033282 |
| Preceded by | Why We Want You to Be Rich (2006) |
| Followed by | Think Big and Kick Ass (2007) |
| Website | Official website |
Trump 101: The Way to Success is a book credited to Donald Trump and written by ghostwriter Meredith McIver. The first edition was published in hardcover format by Wiley in 2006. The book contains about twenty sections imparting advice on business acumen with quotations included from Trump. The authors caution the reader about the inherent risks seen in business deals. The book advises individuals to promptly deal with conflicts. Trump recommends other books including The Art of War and The Power of Positive Thinking. He recommends to readers his company Trump University.
Trump discussed the writing process for Trump 101 in a deposition during his lawsuit against The New York Times journalist Timothy O'Brien regarding his work about Trump, TrumpNation. When questioned under oath by a lawyer, Trump asserted he had been unaware of mistakes his ghostwriter made about his debt in Trump 101, because he had read the book "very quickly" before publication.
The Washington Post, Politico, and CNN called the work a "Trump University book".Booklist acknowledged the work served a public relations function for Trump, and concluded it contained some useful advice.
Trump 101: The Way to Success is a book imparting advice and motivation from the authors about Trump's business acumen. The book is split into approximately twenty sets of aspirational genres, including: advising the reader to strive to better themselves, recognizing the right business opportunities when they come along, trying new things, the art of negotiation, how to gain wisdom from one's intuition, learning from failures, maintaining a sense of motivation, keeping lofty goals, and dropping efforts which do not give one passion. The authors caution about the element of risk during investing, "Frequently, the risk will be well worth the gamble, but sometimes it will be more than you can afford". The book advises to deal with conflict prior to issues developing into larger problems. Readers are told they should practice taking onus for oneself for difficulties quickly after they ensue. The work criticizes those who constantly blame others for their problems.