U.P. Town Center
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| Location | Katipunan Avenue, Loyola Heights, Diliman, Quezon City |
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| Opening date | September 30, 2013 |
| Developer | Ayala Land |
| Management | Ayala Malls |
| Architect | Benoy |
| Total retail floor area | 174,000 square metres (1,870,000 sq ft) |
| No. of floors | Phase 1: 2 Phase 1A: 3 Phase 2: 3 |
U.P. Town Center abbreviated as UPTC is a shopping center in Quezon City, Metro Manila, Philippines, managed by the Ayala Malls group. It opened on September 30, 2013.
Ayala Land secured a 25-year lease contract with the University of the Philippines to develop the 7.4 hectares (18 acres) lot which is part of the university's campus to build a shopping mall complex. The lot was the former location of the U.P. Integrated School under the University of the Philippines Diliman. The trees already in the lot were not cut down and 40 percent of the land are designated for open space.
The U.P. Town Center has three phases. The first phase is primarily for restaurants and retail stores which covers 4,700 square metres (51,000 sq ft). The second phase containing more retail and dining outlets covering a 26,000 square metres (280,000 sq ft) floor plan that was completed by May 2015. The third and last phase which will cover 37,000 square metres (400,000 sq ft) was completed in 2016, containing four cinemas, offices as well as more retail stores and restaurants, including a 2-storey H&M store.
The architectural design and master planning of the U.P. Town Center was done by international architectural firm Benoy.
The U.P. Town Center is marketed as the "first and only university town center" in the Philippines primarily targeting students from universities and other educational institutions along Katipunan Avenue such as the University of the Philippines Diliman, Ateneo de Manila University, and Miriam College.
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