United States Senate election in Mississippi, 2014
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County results
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 The Tea Party Intends To Prevent You From Voting. Several ads such as this one invoked or leveraged racist themes. Several ads of a similar nature were distributed via Twitter and resulted in a request for censure in front of the National GOP. Photo provided via The Hill (newspaper). |
The 2014 United States Senate election in Mississippi took place on November 4, 2014. Incumbent Republican Senator Thad Cochran, first elected in 1978, who was seeking a seventh term, won with 60% of the vote, defeating Democrat Travis Childers, a former Congressman, who received 38%.
Thad Cochran was first elected to the Senate with a plurality of the vote in a three-way race in 1978. He was re-elected with at least 61% of the vote in 1984, 1990, 1996, 2002, and 2008.
Cochran was the last incumbent Senator up for re-election in 2014 to declare his plans as to whether he would run for re-election; that caused widespread speculation that he would retire. Despite being urged to declare his intentions, Cochran said in August 2013, "I don’t have a fixed date. But [I will decide] by the end of the year. You don’t want to rush into these things." On November 12, he announced that he would reveal his plans by the end of the month. On December 6, it was confirmed that he would be running for re-election.
Cochran's fundraising ability, powerful Senate committee assignments, and very high approval ratings meant that he was dubbed "unbeatable".Mississippi Democratic Party Chairman Rickey Cole said that "in the very likely event that he does [run], we don't foresee a major Democratic challenger emerging." Had he chosen to retire, a "stampede" was predicted in the Republican primary and Democrats believed that a "properly positioned" candidate could have been competitive in the general election.
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