After a few years of heading in one direction, culture/society/paradigms/whatever always redirect themselves. The pendulum always swings back the other way, as it were. I think that in a few years, there'll be a backlash on all this user-generated web content, social media, etc once we realize how unreliable it is and anything or anyone can misrepresent themselves. We may well be back to trusting nothing except peer-reviewed academic journals.