Video Brinquedo
 |
|
| Industry | CGI animation |
|---|---|
| Fate | Bankruptcy |
| Founded | 1994 |
| Founder | Fernando Francielli Ale McHaddo |
| Defunct | 1999 as VBF Produções 2006 as Spot Films 2012 as Vídeo Brinquedo |
| Headquarters | São Paulo, Brazil |
|
Key people
|
Maurício Milani Michele Gabriel |
| Parent | Rexmore Widea |
| Website | videobrinquedo.com.br |
Vídeo Brinquedo (also known as Toyland Video) was a Brazilian animation studio, located in São Paulo, that produced low-budget, direct-to-video animated films widely viewed as mockbusters of comparable films from Walt Disney Pictures, Pixar Animation Studios, DreamWorks Animation, 20th Century Fox, Blue Sky Studios and Hasbro. The company was founded in 1994 to distribute children's animation with the intention of distribution in its home market of Brazil, as well as to other global markets.
For the first seven years, Vídeo Brinquedo distributed home video releases of shows such as Sonic X and The Little Lulu Show in the Brazilian market.
One of the studio's early distributions was an obscure religious-themed cartoon called United Submarine; this title sold only a few copies until the release of the 2003 Pixar film Finding Nemo. United Submarine and Finding Nemo had several similarities, such as the presence of a clownfish and a story centered on parent-child relationship. From the huge number of sales the company had on the cartoon, Brinquedo wanted to start not only distributing cartoons but also create their own.
Brinquedo's first animations were traditional, 2D-styled, based on fairy tales and classics such as Pinocchio and the Three Little Pigs, but with scripts that modernized the characters. They later expanded to 3D animation, their first title being The Little Cars (Portuguese: Os Carrinhos), loosely based on the 2006 Pixar animated film Cars. Originally aimed at children between two and three years old, over 3,000 copies were sold in more than 12 countries.
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