W273CA
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| City | Orlando, Florida |
|---|---|
| Broadcast area | Orlando, Florida |
| Branding | NewsRadio 102.5 WFLA |
| Slogan | News-Weather-Traffic |
| Frequency | 102.5 MHz |
| First air date | 2011 |
| Format | Talk (simulcasting WFLF-AM) |
| ERP | 250 watts |
| HAAT | 138 meters (469 ft) |
| Class | D (translator) |
| Facility ID | 157099 |
| Affiliations |
Premiere Networks Fox News Radio |
| Owner | iHeartMedia |
| Sister stations | WMGF, WXXL, WRUM, WFLF, WJRR, WTKS-FM, WYGM |
| Webcast | 102.5 WFLA on iHeart Radio |
| Website | 1025wfla.com |
W273CA (102.5 MHz, "NewsRadio 102.5 WFLA") is a commercial FM radio station translator in Orlando, Florida. It is owned by iHeartMedia, simulcasting the talk radio format of co-owned AM 540 WFLF which also broadcasts from Orlando. From 2011 until February 2014, the translator aired a smooth jazz format as "102.5 WLOQ." As a translator station, W273CA is limited to 250 watts, although its AM station, WFLF, broadcasts at up to 50,000 watts, the maximum power permitted for AM radio by the Federal Communications Commission.
WFLA and W273CA have a weekday local wake-up show called "Good Morning Orlando" with Bud Hedinger, a former news anchor on Channel 9 WFTV. The rest of the weekday schedule is largely made up of nationally syndicated talk shows from Premiere Networks, a subsidiary of iHeartMedia. They include Glenn Beck, Rush Limbaugh, Dave Ramsey, Ground Zero with Clyde Lewis, Coast to Coast AM with George Noory and This Morning, America's First News with Gordon Deal. Some evening and weekend hours are paid brokered programming. Most hours begin with world and national news from Fox News Radio. The station weather reports are from The Weather Channel's meteorologists and traffic reports come from co-owned Total Traffic. The station actively positions itself on the conservative end of the political spectrum, with such local marketing slogans as "Start your day the Right way," "Central Florida's Right News" and "Rush is Right."
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