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Florence - Myrtle Beach, South Carolina - Lumberton, North Carolina United States |
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City | Florence, South Carolina |
Branding | WBTW News 13 My WBTW TV (on DT2) |
Slogan | Coverage you can count on |
Channels | Digital: 13 (VHF/PSIP) |
Subchannels | 13.1 CBS 13.2 MNTV/Antenna TV 13.3 Ion Television |
Affiliations | CBS (Secondary through 1980) |
Owner |
Nexstar Media Group (Media General Communications Holdings, LLC) |
First air date | October 18, 1954 |
Call letters' meaning | We're the Best of Two Worlds (referring to the Grand Strand and Pee Dee regions) |
Former channel number(s) | 8 (VHF analog, 1954–1962) 13 (VHF analog, 1962–2009) 56 (UHF digital, 2001–2009) |
Former affiliations | ABC (secondary, 1954–1980) |
Transmitter power | 31.6 kW |
Height | 598 m |
Facility ID | 66407 |
Transmitter coordinates | 34°22′4″N 79°19′21″W / 34.36778°N 79.32250°W |
Licensing authority | FCC |
Public license information: |
Profile CDBS |
Website | wbtw.com |
WBTW, channel 13, is a CBS-affiliated television station licensed to Florence, South Carolina, USA. WBTW is owned by Nexstar Media Group and has studios located in the Socastee section of Myrtle Beach, South Carolina. The station's transmitter is based near Dillon, South Carolina.
In 2006, WBTW launched a new subchannel branded as My TV, carrying programming from MyNetworkTV and RTV. It is carried on Spectrum digital channel 1215, on HTC Cablevision channel 99 in Conway, and in Brunswick County, North Carolina on ATMC channel 13. In 2011, RTV was replaced with Antenna TV and was rebranded In 2011 as WBTW 13.2
The station went on the air on October 18, 1954 on VHF channel 8 from a transmitter at its original studios on TV Road in the Back Swamp section north of the town of Quinby. It was owned by Jefferson Standard Life Insurance Company (later becoming Jefferson-Pilot, now part of Lincoln Financial Group). It was Jefferson Standard's second television station behind WBTV in Charlotte. WBTW's call sign was derived from "W" being the next letter in the alphabet after "V." The two stations were programmed separately, but shared a microwave system built in 1959. On September 17, 1962, it moved to VHF channel 13 and its previous location was re-allocated to High Point, North Carolina as WGHP.