City | Ashland, Kentucky |
---|---|
Broadcast area |
Huntington, West Virginia Ashland, Kentucky Ironton, Ohio |
Branding | 93.7 The Dawg |
Slogan | Country Favorites and Fun |
Frequency | 93.7MHz |
First air date | October 1948 (as WCMi-FM) |
Format | Country |
ERP | 100,000 watts |
HAAT | 226 meters |
Class | C1 |
Facility ID | 21436 |
Callsign meaning | WDoGG (Dawg) |
Former callsigns | WCMI-FM (1948-70) WAMX-FM (1970-88) WRVC-FM (1988-90s) |
Affiliations |
CBS (1945-59, 1960-72) ABC (1972-83) |
Owner | Fifth Avenue Broadcasting Company, Inc. (dba Kindred Communications) |
Webcast | Listen Live |
Website | 937thedawg.com |
WDGG (93.7 FM) is one of several country music formatted radio stations in the Huntington, West Virginia, Ashland, Kentucky, and Ironton, Ohio, market area. Although the Dawg's studios are located in Huntington, its city of license is Ashland following the original Federal Communications Commission (FCC) allocation of its predecessor WCMI-FM. The Dawg is the flagship station of the Marshall University sports radio network. The station along with WCMI-FM, WMGA, WXBW, WRVC-AM, and WCMI-AM are owned by Huntington-based Kindred Communications.
WDGG has an effective radiated power (ERP) of 100,000 watts and is licensed to the city of Ashland. West Virginia is an FCC Zone I state, which means that the station would be allowed to have only 50,000 watts of maximum power if the city of license were transferred to Huntington.
The station signed on the air in October 1948 as WCMI-FM in Ashland as a simulcast of its AM sister station WCMI's broadcast schedule. The call letters were said to refer to the steel industry of Ashland as "Where Coal Meets Iron".
On November 20, 1970, the call letters were changed to WAMX-FM and ownership was transferred to W. Richard Martin and Stereo 94, Inc. The station broadcast with an adult contemporary music format and experimented with an album oriented rock format at night during the early 1970s.