WJLK
 |
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| City | Asbury Park, New Jersey |
|---|---|
| Broadcast area | Monmouth-Northern Ocean County-Middlesex County, New Jersey |
| Branding | 94.3 The Point |
| Slogan | "The Jersey Shore's Hit Music Channel" |
| Frequency | 94.3 MHz HD 94.3 |
| First air date | November 20, 1947 |
| Format |
Hot Adult Contemporary (Top 40 leaning fare) |
| ERP | 1,300 watts |
| HAAT | 152 meters |
| Class | A |
| Facility ID | 14907 |
| Owner |
Townsquare Media (Townsquare Media Monmouth-Ocean License, LLC) |
| Webcast | Listen live |
| Website | 943thepoint.com |
WJLK (94.3 FM, "The Point") is a Hot Adult Contemporary radio station. The station broadcasts on the 94.3 FM frequency. Their variety of music stretches from bands such as Maroon 5 to Kelly Clarkson or Lady Gaga. The station is owned by Townsquare Media Group in New Jersey. Its transmitter is located near exit 100 along the Garden State Parkway in Tinton Falls, New Jersey. It is the sister station of 105.7 The Hawk WCHR and 1310 WADB.
WJLK was created due to a New Jersey newspaper, The Asbury Park Press, wanting to spread into the still newly forming radio business in the 1940s. Originally destined to be WDJT at 104.3, by November 1946 the call letters had changed to WJLK, to honor the late J. Lyle Kinmonth. Kinmonth had been a pioneering publisher for the Press, and died the previous year. In addition, shortly before the first broadcast, the station changed from the 104.3 to the 94.3 megacycles.
The station's first broadcast took place on November 20, 1947, Kinmonth's birthday. When WJLK opened, it was one of an estimated 75 FM radio stations nationwide. WJLK also made history as the first FCC licensed radio station in New Jersey. The station was dedicated to news, and at this time broadcast from 6:30 A.M to midnight Monday through Saturday, and 8 A.M to midnight on Sundays.
Eventually, The Press purchased an AM radio station, WCAP, which they promptly renamed WJLK, located at 1310 on the radio dial. The FM station rebroadcast the AM station's programming. The newscasts for the station were 15 minutes long at the top of every hour, as well as a briefer at every half-hour. In between newscasts, there was a wide variety of shows featuring different types of music, or shows on specific subjects, such as gardening.
By the mid 1970s, it was obvious that specialized FM stations were doing better than stations with a format such as WJLK's. A man named Robert E. McAllen, an on-air personality in the early '70s, devised a new format with its emphasis on adult contemporary music. Eventually the format evolved into adult contemporary played often and block programming at night, playing Top 40, oldies, or talk.
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