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WKLB-FM

WKLB-FM
WKLB-FM logo.pngWKLB-HD2 logo.png
City Waltham, Massachusetts
Broadcast area Greater Boston
Branding Country 102.5
Slogan Boston's #1 for New Hit Country
Frequency 102.5 MHz (also on HD Radio)
102.5 HD-2: Classic Country
First air date 1954 (as WCRB-FM)
Format Country
ERP 14,000 watts
HAAT 276 meters
Class B
Facility ID 10542
Callsign meaning The Country KLuB (referring to a WKLB slogan while the format was on 105.7)
Owner Beasley Broadcast Group
(Charles River Broadcasting Co.)
Sister stations WBOS, WBQT, WMJX, WRCA, WROR-FM
Webcast Listen Live or
Listen via iHeart
Website country1025.com

WKLB-FM (102.5 FM, "Country 102.5") is a radio station licensed to Waltham, Massachusetts and serving Greater Boston. WKLB currently has a country music radio format. WKLB's transmitter is located in Newton, Massachusetts, while its studios are located in Dorchester.

Prior to its current location, the WKLB calls and format were located on 99.5, 96.9, and 105.7. 99.5 started out in 1947 as WLLH-FM, the FM counterpart to WLLH, programming a full-service format to the Merrimack Valley.

During the 1970s, 99.5 became WSSH (for "Wish 99.5"), which programmed a format of chiefly soft instrumental renditions of pop tunes with a few vocalists an hour, consisting of soft AC and standards cuts. In 1982, WSSH evolved to a soft AC format, gradually eliminating the instrumental renditions and became home to popular nighttime radio personality Delilah Rene (before she became nationally syndicated). Ratings were very high through the '80s and WSSH often led other AC stations. By then, the station was separated from WLLH, but it later gained a sister station on 1510 (now WMEX).

However, in the early 1990s, ratings went from excellent to mediocre; part of the reason was the perception that WSSH was still an elevator music station. During this time period, the station modified their soft AC format by 1991, adding current product and some up tempo AC tunes, evolving to a mainstream AC format. WSSH became the third place adult contemporary radio station, below WMJX and WVBF. On December 13, 1995, the owner of WSSH, Granum Communications, changed the format to smooth jazz, under the branding of WOAZ ("99.5 The Oasis"), mirroring Granum's KOAI in Dallas.


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