WLAK (AM)
| City | New Holstein, Wisconsin |
|---|---|
| Broadcast area |
Calumet County Fox Cities |
| Frequency | 1530 kHz |
| First air date | 1982 (as WMBE) |
| Format | Silent |
| Audience share | 0.1 (Fa'09, R&R) |
| Power | 350 watts daytime only |
| Class | D |
| Facility ID | 6649 |
| Transmitter coordinates | 44°1′10.00″N 88°9′32.00″W / 44.0194444°N 88.1588889°W |
| Callsign meaning | Wisconsin Lake WinneBago |
| Former callsigns | WMBE (1982-2012) WLWB (2012-2015) |
| Owner | Metro North Communications, Incorporated (Metro North Communications, Inc.) |
| Sister stations | WGBW, Denmark, Wisconsin |
WLAK (1530 AM) is a daytime-only radio station licensed to the Calumet County community of New Holstein, Wisconsin, the station serves the Appleton-Oshkosh area, with a northwest of Chilton. The station is owned by Mark Heller through his operating company, Metro North Communications.
In October 2012, the then-WLWB was granted a U.S. Federal Communications Commission (FCC) construction permit to move to a new transmitter site and increase power to 350 watts daytime only. Construction was completed in late July 2013.
Just prior to its sale, WMBE was rented by Mountain Dog Media, a company owned by former State Senator Randy Hopper. It was operated as a sister station to Sheboygan's WCLB (950), and outside of engineering staff and remote broadcasts, all office and broadcasting operations were maintained out of the studios of sister stations WFON & KFIZ from Fond du Lac.
From sign-on, the station acted as ESPN Radio's Fox Cities affiliate until March 2011, when it and WCLB were dropped by ESPN Radio due to Mountain Dog's refusal to pay branding and licensing fees as requested by the network, and carry the network's afternoon programming. The station was rebranded as 1530, The Game and became an affiliate of Fox Sports Radio.
On June 1, 2011, DX-midAMerica reported that WMBE had changed to a new format, classic country. On October 25, 2011, the FCC's Public Notice showed the station was to be sold to Metro North Communications, Incorporated for $60,000 cash.
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