WLRS (AM)
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| City | New Albany, Indiana |
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| Broadcast area | Louisville, Kentucky |
| Branding | La Poderosa |
| Slogan | El Poder de Kentuckiana |
| Frequency | 1570 kHz |
| Repeater(s) | 1600 kHz WLUE |
| First air date | June 15, 1949 (as WLRP) |
| Format | Spanish |
| Power | 1,500 watts day 233 watts night |
| Class | B |
| Facility ID | 14553 |
| Transmitter coordinates | 38°19′40.00″N 85°46′56.00″W / 38.3277778°N 85.7822222°WCoordinates: 38°19′40.00″N 85°46′56.00″W / 38.3277778°N 85.7822222°W |
| Former callsigns | WLRP WOWI WHEL (1949-1978) WOBS (1978-1992) WZCC (1992-1995) WXLN (1995-2003) WLBJ (2003-2005) WWSZ (2005-2008) WNDA (2008-2016) |
| Owner | New Albany Broadcasting Co., Inc. |
| Webcast | Listen Live |
| Website | lapoderosaky.com |
WLRS (1570 AM, "La Poderosa") is a radio station broadcasting a Spanish music format. Licensed to New Albany, Indiana, USA. Currently owned by New Albany Broadcasting Co., Inc.
This station is where former NPR news host and current Sirius XM/PRI talk host Bob Edwards began his broadcast career in 1968.
On September 26, 2011, WNDA changed their format to news/talk, branded as "NewsTalk 1570".
On May 25, 2015, WNDA changed their format to Spanish, branded as "La Poderosa".
On June 3, 2016, WNDA changed their call letters to WLRS.
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