City | Wilmington, North Carolina |
---|---|
Broadcast area | Wilmington Metro |
Branding | "Coast 97.3" |
Slogan | "#1 for Hip Hop and R&B" |
Frequency | 97.3 MHz |
First air date | 1992 |
Format | Mainstream Urban |
ERP | 100,000 watts |
HAAT | 269.3 meters |
Class | C1 |
Facility ID | 8584 |
Transmitter coordinates | 34°03′0″N 78°04′56″W / 34.05000°N 78.08222°W |
Former callsigns | WMFD-FM (3/6/1989-11/1/1990) WHSL WWIL |
Affiliations | Rickey Smiley Morning Show |
Owner |
Cumulus Media (Cumulus Licensing LLC) |
Sister stations | WGNI, WKXS-FM, WWQQ-FM, WAAV |
Webcast | Listen Live |
Website | coast973.com |
WMNX is a Mainstream Urban formatted broadcast radio station licensed to Wilmington, North Carolina and serving the Wilmington Metro area.
97.3 was WWIL at one time. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3". In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue. Today, WMNX airs a mainstream urban format.