WROV-FM
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| City | Martinsville, Virginia |
|---|---|
| Broadcast area |
Roanoke-Lynchburg, Virginia New River Valley Southside Virginia |
| Branding | 96-3 ROV Rocks |
| Slogan | "The Rock of Virginia" |
| Frequency | 96.3 MHz (also on HD Radio) |
| First air date | January 1950 |
| Format | HD1: Classic rock HD2: Alternative rock |
| ERP | 14,000 Watts |
| HAAT | 633 Meters |
| Class | C1 |
| Facility ID | 37747 |
| Transmitter coordinates | 37°7′0.0″N 80°0′58.0″W / 37.116667°N 80.016111°W |
| Callsign meaning | W Rock Of Virginia |
| Former callsigns | WMVA-FM |
| Affiliations |
John Boy and Billy Performance Racing Network (PRN Radio) Sixx Sense |
| Owner |
iHeartMedia (Capstar TX LLC) |
| Sister stations | WJJS, WJJX, WSFF, WSNV, WSFF, WSNZ, WYYD |
| Webcast | WROV-FM Webstream |
| Website | WROV-FM Online |
WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia and airs a Classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.
WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.
WROV-HD2 carries an Alternative Rock format under the branding "96.7 and 96.9 The Alt Project".
WROV-FM first signed on the air in January 1950 as WMVA-FM. It was a sister station to AM 1450 WMVA and served Martinsville and its neighboring communities. When it got a power boost, 96.3 could target the larger Roanoke-Lynchburg market and was bought by 1240 WROV (now WGMN) as a companion FM station.
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV (now WGMN) and initially duplicated that station's programming.
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