WUVA
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| City | Charlottesville, Virginia |
|---|---|
| Broadcast area |
Charlottesville, Virginia Albemarle County, Virginia |
| Branding | C-Ville Country 92.7 |
| Frequency | 92.7 MHz |
| First air date | June 22, 1979 |
| Format | Classic country |
| Power | 750 Watts |
| HAAT | 274 Meters |
| Class | A |
| Facility ID | 74161 |
| Transmitter coordinates | 37°59′8.0″N 78°28′47.0″W / 37.985556°N 78.479722°W |
| Callsign meaning | University of VirginiA |
| Owner | WUVA, Inc. (operated by Saga Communications of Charlottesville) |
| Webcast | WUVA Webstream |
| Website | WUVA Online |
WUVA (92.7 FM) is a classic country formatted broadcast radio station licensed to Charlottesville, Virginia, serving Charlottesville and Albemarle County, Virginia. WUVA is owned by WUVA, Inc. and operated by Saga Communications of Charlottesville under a time-brokerage agreement, pending completion of a sale.
WUVA originated in the fall of 1947 as the University of Virginia's student-run carrier current station at 640 kHz, initially with a schedule of pop standards, news, and discussion. The station began playing newly popular rock and roll music in 1954. Even as a carrier current station, WUVA sold advertising, bolstering meager revenue by gaining a cable FM slot on Charlottesville's system in the 1970s and renting out the student announcers as party DJs.
As the station became popular through the 1960s, management quickly realized the ancient network of carrier current transmitters was not adequate. An opportunity for a citywide broadcast presented itself in 1966 when WINA moved from 1400 to 1070 AM, vacating a valuable channel that allowed for 24-hour operation at 1 kilowatt. WUVA was one of three competing applicants for this channel, but was denied when WELK (now WKAV) was the first to secure a transmitter site that satisfied FCC regulators. WUVA succeeded in launching a citywide signal on 92.7 FM on June 22, 1979, continuing the music programming (by then album-oriented rock) and news coverage.
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