WVTY
| City | Racine, Wisconsin |
|---|---|
| Broadcast area | Racine, Kenosha and Milwaukee, Wisconsin |
| Branding | 92.1 The Shore |
| Slogan | Where Variety Matters |
| Frequency | 92.1 MHz |
| First air date | 1961 (as WFNY) |
| Format | Adult hits |
| ERP | 2,700 watts |
| HAAT | 150 meters |
| Class | A |
| Facility ID | 41438 |
| Callsign meaning | W VarieTY |
| Former callsigns | WFNY (1961-1986) WHKQ (1986-1995) WEZY (1995-2014) WMKQ (2014-2015) |
| Owner | David Magnum (Magnum Communications, Inc.) |
| Sister stations | WRJN, WMBZ, WIBD |
| Webcast | Listen Live |
| Website | 921theshore.com/ |
WVTY (92.1 FM, "The Shore") is an adult hits-formatted radio station in Racine in the U.S. state of Wisconsin. It serves Racine, Kenosha and the greater Milwaukee area. WVTY is owned by David Magnum, through licensee Magnum Communications, Inc., along with sister stations WRJN and West Bend-based WIBD and WMBZ. Its studios are in Racine and the transmitter site is in Raymond.
The station signed on in 1961 as WFNY, (taken from owner Jerome Feeny's name) broadcasting a beautiful music format. Eventually an automated music playback system was installed, but live announcers remained on staff. Some of the air personalities over the years have included Paul Weyrich, Lou Rugani, Dave Garland, Don Jensen, Jerry Grimmer, Kevin Kellogg, Mike Kristof, Tim Yorgan, Chris Morreau, Gene Miller, Mike Petersen, and Frank Ricchio.
WFNY was sold in 1986 and the format was flipped to adult contemporary as WHKQ. Two years later, WHKQ became "Country 92". The station was sold once again in 1991, with the format returning to its easy listening origins. Later, the station adopted the WEZY call letters using the branding "EZ92 WEZY" The easy listening format would simulcast on sister WRJN overnights from midnight-7AM.
In 1997, Bliss Communications, owners of eight radio stations in Wisconsin and numerous newspapers in Wisconsin, Illinois and Michigan, purchased the station and its sister, WRJN. On December 26, 1997, the station adopted an adult contemporary format. On January 2, 2007, WEZY changed its moniker to "Lite Rock 92.1". On June 25, 2014, Bliss Communications announced that it would sell WEZY and WRJN, along with WBKV and WBWI-FM in West Bend, to David Magnum's Magnum Communications, Inc. The sale, at a price of $2.25 million, was consummated on October 31, 2014.
On December 2, 2014, at 12:55 a.m., the station flipped to country music as Q92; afterward, the station changed its call letters to WMKQ.
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