Weathervane Music

Weathervane Music is a non-profit organization based in Philadelphia, Pennsylvania. Weathervane Music's mission is to create community, opportunity, and resources that advance the careers of deserving musicians while promoting a healthy independent music ecosystem.

In 2008, Philadelphia record producer Brian McTear (Matt Pond PA, MeWithoutYou, Marissa Nadler, Dr. Dog and The Dead Milkmen) founded Weathervane Music with friend and musician Bill Robertson. The two initially set out to create projects that would bring quality, culturally significant music to society despite a collapsing music industry. Initial advisors to the project included Kristin Thomson from the Future of Music Coalition and the 1990s indie rock band Tsunami, Bruce Warren from WXPN, video producer Andy Williams from Shooter Post and Transfer, entertainment attorney Paul Dickman and Mark Schoneveld of the music blog, YVYNYL.

In 2009, Weathervane Music created a video series (The Weathervane Music Project Series), showing the birth of a song by emerging independent musicians in a high-end recording studio. In 2010 Weathervane partnered with WXPN radio, the non-commercial radio station from the University of Pennsylvania, to produce the series, which as of that point was re-branded Shaking Through. This series has featured artists such as Sharon Van Etten, Twin Sister and Reading Rainbow, as well as others. Shaking Through artists are selected with the help of guest curators, who are well known and respected members of the music and arts community. Past curators have included members of well known bands, music writers, radio programmers, and record producers.

In June 2010, Peter English, a musician, artist, and graphic designer, became the Assistant Director of Weathervane Music, as well as Producer of Shaking Through.

Shaking Through is a music and video web series produced by Weathervane Music and WXPN, the non-commercial public radio station from the University of Pennsylvania. The series, designed to show "the birth of a song" by an emerging independent artist, is the outgrowth of the Weathervane Music Project Series (2009), which was re-branded as Shaking Through when WXPN joined the project in 2010.

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