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What About Love (The Desert Rose Band song)

"What About Love"
Single by The Desert Rose Band
from the album Life Goes On
Released 26 July 1993
Format CD
Genre Country, country rock
Length 3:18
Label Curb
Songwriter(s) Chris Hillman, Steve Hill
Producer(s) Paul Worley, Ed Seay
The Desert Rose Band singles chronology
"Twilight Is Gone"
(1991)
"What About Love"
(1993)
"Night after Night"
(1993)
"Twilight Is Gone"
(1991)
"What About Love"
(1993)
"Night after Night"
(1993)

"What About Love" is a single by American country rock band The Desert Rose Band. The song was released as the lead single in 1993 from the band's fifth and final studio album Life Goes On.

Beginning with the 1991 single "Will This Be the Day", the band had commercially declined on both the American and Canadian Country Singles Charts. The band's 1991 album True Love failed to stop this decline and shortly after both John Jorgenson and Steve Duncan left the band. "What About Love" became the band's second to last single, and their final release to make a chart appearance on the American Billboard Hot Country Songs Chart, where it debuted and peaked at #71 for the week ending on September 4, 1993.

The song was written by the band's frontman Chris Hillman and frequent collaborator Steve Hill. It was produced by both Paul Worley and Ed Seay who had produced all five of the band's albums, except for late 1991’s True Love, whilst only Worley produced the band's self-titled 1987 debut.

The single was released in America only, via Curb Records, through MCA Records, on CD, where it was released in stores and aimed at the Country radio stations. The single featured just the one single track and no B-Side.

The CD single featured artwork, displaying a photograph of the band in a field.

In a July 1993 press release for the Life Goes On album by McMullen & Company (Public Relations), the article stated "The first single off the album "What About Love" is due in stores and ships to radio on July 26."

The single had a special campaign for its release, aimed at gaining radio play. In the Billboard Magazine issue of August 14, 1993, the magazine spoke of the campaign in an article based on the band's Life Goes On album. Under the headline "Mystery Teaser Campaign", the article stated "Curb's teaser campaign behind "What About Love," the first single from the new album, demonstrated that Desert Rose Band still stands out. Curb sent the single out to all reporting stations in a black box, gold-embossed with "The Magic and Mystery of Music". There was no other identification on the CD or envelop, so programmers were asked to identify the group on a contest entry form and send it to an anonymous post office box for a drawing that awards a trip to the Bahamas. More than 200 stations responded, creating early interest in the single before its video was released on Country Music Television."


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Wikipedia

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