After the release of Superfly's fourth album Force in 2012, the group released Superfly Best (2013), a two CD album compiling singles released since 2007, as well as three new compositions, including the theme song for the second series of the Asahi TV drama, Doctor X. The album was commercially successful, becoming Superfly's sixth consecutive number one album.

In 2014, Superfly released two singles, "Live" and "Ai o Karada ni Fukikonde". The former was used as the theme song for the film Ushijima the Loan Shark, while the latter was used as the theme song for the third season of the drama Doctor X. This was followed by a digital single in January 2015 called "White Light", a song written for the game Tales of Zestiria. Of the three preceding singles, "Ai o Karada ni Fukikonde" was the most commercially successful, becoming certified gold by the RIAJ for 100,000 paid downloads.

The album's concept was one of change, which was illustrated in the cover artwork, where vocalist Shiho Ochi wears a white-colored wig and is smeared with different colors of paints. The white color of the album is intended to symbolize Superfly's past standards and colors, with the colored paint representing the new possibilities in Superfly's future music.

White took a year to create. In early February, Ochi traveled to Los Angeles to record "A Ha Ha" at EastWest Studios, a song produced by Chris Cester, the former lead singer of Australian Jet, who Superfly collaborated with in 2007 on the single "I Spy I Spy". Other Western collaborators on the album include Jason Hill of the American band Louis XIV, and singer-songwriter Bonnie McKee, who wrote many of the singles from Katy Perry's Teenage Dream (2010) and Prism (2013) albums. Japanese musicians Yuji Nakada of the band Tsubakiya Shijūsō, Tomoya.S and Sally#Cinnamon of Heavenstamp and singer-songwriter Bonnie Pink worked on the album, as well as poet Bin Sugawara.

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