Public company | |
Traded as | NASDAQ: WIX |
Industry | Internet |
Founded | 2006 |
Founder | Avishai Abrahami Nadav Abrahami Giora Kaplan |
Headquarters | Tel Aviv, Israel |
Number of locations
|
12 (2015) |
Area served
|
Worldwide |
Key people
|
Mark Tluszcz Chairman, Avishai Abrahami CEO |
Products | Wix Stores, Wix Bookings, Wix Hotel, Wix Restaurants, Wix Music, Wix ShoutOut |
Services | Website builder, Business Management, Web hosting service |
Revenue | $290.10 million (2016) |
Total assets | $214.97 million (2016) |
Number of employees
|
1400 (2016) |
Subsidiaries | DeviantArt |
Website | wix |
Wix.com is a cloud-based web development platform that was first developed and popularized by the Israeli company also called Wix. It allows users to create HTML5 web sites and mobile sites through the use of online drag and drop tools. Users may add functionality such as social plug-ins, e-commerce, contact forms, e-mail marketing, and community forums to their web sites using a variety of Wix-developed and third-party applications.
Wix is built on a freemium business model, earning its revenues through premium upgrades. Users must purchase premium packages in order to connect their sites to their own domains, remove Wix ads, add e-commerce capabilities, or buy extra data storage and bandwidth.
Wix was founded in 2006 by Israelis Avishai Abrahami, Nadav Abrahami and Giora Kaplan. The company, headquartered in Tel Aviv, with offices in San Francisco, New York City, Dnipropetrovsk, Kyiv, and Vilnius, is backed by investors Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, and Benchmark Capital.
The company entered an open beta phase in 2007 using a platform based on Adobe Flash.
By April 2010 Wix had 3.5 million users and raised $10 million in Series C funding provided by Benchmark Capital and existing investors Bessemer Venture Partners and Mangrove Capital Partners. In March 2011, Wix had 8.5 million users and raised $40 million in Series D funding, bring its total funding to that date to $61 million. In April 2014, Wix announced its acquisition of Appixia, an Israeli startup for creating native mobile commerce (mCommerce) apps. In October 2014, Wix announced its acquisition of OpenRest, a developer of online ordering systems for restaurants.