World Branding Forum
 |
|
| Abbreviation | WBF |
|---|---|
| Founded at | London, United Kingdom |
| Type | Nonprofit organization |
| Legal status | CIC |
| Purpose | To raise the standards of branding for the good of consumers and the industry |
| Headquarters | London, United Kingdom |
|
Region
|
Worldwide |
| Products | News publication, conferences, workshops and seminars |
| Services | Brand and market research, best-practice standards development programme, student education programmes and awards programme |
| Fields | Branding, advertising, marketing, public relations, communications, graphic design, product design and market research |
|
Official language
|
English |
| Richard Rowles | |
| Peter Pek | |
|
Staff
|
18 |
| Website | brandingforum |
The World Branding Forum is a global nonprofit organisation based in London, United Kingdom. It aims to advance the standards, skills and education of the branding and related industries through research, development, education, recognition, networking and outreach.
The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is also a media partner for various industry events.
The forum's industry recognition programme is the World Branding Awards, which it organises annually.
The World Branding Forum is a global non-profit organisation. Its aims and activities are to raise the standards of branding for the good of consumers as well as the industry, including those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. Its chairman is Richard Rowles, and the brand strategist Peter Pek, is its chief executive.
The forum's headquarters are in Hudson House, a Grade II listed building in London's Covent Garden.
The forum runs various programmes including brand and market research, a best-practice standards development programme, and other student education programmes. It also organises various conference, workshops and seminars. The forum's industry recognition programme is the World Branding Awards, which it organises annually.
In 2014, it sponsored The Harvard Project for Asian and International Relations (HPAIR) conference in Keio University, Tokyo, Japan. One of the Asia’s largest business and youth leadership gathering organized by students, the conference has featured speakers such as UN Secretary General Ban Ki-Moon, former Australian Prime Minister Kevin Rudd, director of the Earth Institute Professor Jeffrey Sachs, former President of the Republic of South Korea and 2000 Nobel Peace Prize Laureate Kim Dae Jung, and the Asia director of the World Economic Forum Frank Jurgen Richter. In 2016, it sponsored the HPAIR conference that was held at the Chinese University of Hong Kong.
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