Yeezy Season

Adidas YEEZY is the official sneaker and clothing collaborative project between athletic company Adidas and American hip hop artist Kanye West. It consists of menswear, and footwear in all sizes: Adidas Yeezy Boost 750, Adidas Yeezy Boost 350, Adidas Yeezy Boost 350 V2, and the Adidas Yeezy 950 Duck Boot.

On June 29, 2016, Adidas announced a new long-term contract with West which sees the Yeezy line extend to a number of stores and enter sports performance products. The Yeezys will be seen in basketball, American football, football, and more.

The collaboration's first season was noted for its stripped down, ready-to-wear style, which drew on military clothing and flesh-toned colors.Vogue observed a pessimistic aesthetic and "a protective toughness, a body-conscious severity that made the clothes more than a simple accessory."

As of February 1, 2017 a total of 14 colorways have been released between Adidas and Yeezy across the three models detailed below. This does not include two additional releases of the Yeezy Boost 350 which were available in infants sizes. Through a combination of factors including popularization by celebrities, Adidas Yeezy sneakers have come to be extremely influential and highly coveted.

On December 3, 2013, Adidas confirmed a new shoe collaboration deal with West. On February 8, 2015, the name and design for the Kanye West and Adidas collaboration shoe was revealed. On February 10 Adidas revealed posters of the Yeezy Boost 750 all throughout their flagship stores. The Yeezy boost 750 was initially released on February 14, exclusively for those who confirmed a reservation through the Adidas mobile app. This initial release of the Adidas Yeezy Boost 750 was limited to 9000 pairs to be available only in New York City via the Adidas smartphone app; the Adidas Yeezy Boosts were sold out within 10 minutes. Between February 21 and February 28 the Yeezy Boost 750 was available through a wider range of retailers and boutiques. The shoe retailed for $350.

On June 11, 2016, Yeezy Season 2 began with the second set of releases of the Yeezy Boost 750. The shoe was sold in an all-grey color scheme with a phosphorescent (glow-in-the-dark) gum outsole. This was the first time a glow-in-the-dark sole has been featured since the Nike Air Yeezy line. The shoe features improved materials such as higher quality suede and leather. Like the previous 750s, this was sold for a retail price of $350.

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