Yva
| Yva | |
|---|---|
Yva, 1930
|
|
| Born |
Else Ernestine Neuländer 26 January 1900 Berlin, Germany |
| Died | 31 December 1944 (aged 44) Lublin, Poland |
| Nationality | German |
| Other names | Else Ernestine Neuländer-Simon, Else Simon |
| Occupation | photographer |
| Years active | 1920-1942 |
| Known for | multiple exposure fashion photography |
Yva (1900–1942/44) was the professional pseudonym of Else Ernestine Neuländer-Simon who was a German Jewish photographer renowned for her dreamlike, multiple exposed images. As one of the first photographers who recognized the commercial potential of photography, she became a leading photographer in Berlin during the Weimar Republic. When the Nazi Party came to power, she was forced into working as a radiographer. She was deported by the Gestapo in 1942 and murdered, probably in the Majdanek concentration camp during World War II.
Else Ernestine Neuländer was born on 26 January 1900 in Berlin as the youngest child of a Jewish merchant and a milliner. Her father died when she was twelve and her mother supported the nine siblings with her hatmaking. Neuländer probably was a student at the Lettehaus of Berlin, and completed her schooling and a six-month internship to learn her craft.
In 1925, Neuländer established her own photographic studio using the professional pseudonym Yva in a favorable location, near the avenue of Kurfürstendamm. In 1926, she had a brief collaboration with the painter and photographer Heinz Hajek-Halke, but due to a copyright dispute, they severed their partnership. Her brother, Ernst Neuländer, was a co-owner of the modeling salon Kuhnen and he hired her to shoot his models. She was able to publish ten photographs in Die Dame in 1927, which served as a breakthrough to the top fashion magazines of the day. She embraced the modernist approach using technical composition and avant-garde imagery, both capturing the sexual revolution of the period and emphasizing the female form in ungendered ways, which allowed her flexibility as an artist. Her decision to enter the field was itself a challenge to the accepted norm of the day, which saw men as artists and women as their passive models.
...
Wikipedia