Holland's Next Top Model, cycle 10 | |
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![]() Cycle 10 cast
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Country of origin | Netherlands |
Release | |
Original network | RTL5 |
Original release | 4 September 2017 | – TBA
Season chronology | |
The tenth cycle of Holland's Next Top Model premiered on 4 September 2017 on RTL5. Anouk Smulders was replaced by cycle 9 judge Anna Nooshin as the show's new host. Judges Alek Bruessing and Fred van Leer did not return for the new cycle. The new panel of judges was composed of cycle 2 winner Kim Feenstra, photographer Nigel Barker and stylist JeanPaul Paula.
The prizes for this cycle included a modelling contract with VDM Model Management, a fashion spread in Elle magazine, and a campaign for HEMA.
This cycle introduced the participation of male contestants. Application was restricted exclusively to female contestants in prior cycles of the show. The show also saw the return of linear call-outs at elimination. The last cycle to follow the format was cycle 5 in 2011.
(Ages stated are at start of contest)
The sixteen semi-finalists converged in Amsterdam and met the judges for the first time, before taking part in a comp-card photo shoot with judge and photographer Nigel Barker. After moving into the model home, the contestants took part in a series of mock castings for Tony Cohen, Elle, and urban menswear label Forcerepublik by Sunnery James. The models who failed to impress would be denied entry at the cycle's launch party. At the end of the week, the judges chose the final twelve contestants.
The contestants received makeovers, and later had a makeup tutorial challenge which was won by Quincy and Bonita. On set, the models had their promotional photos taken by photographer Feriet Tunc while wearing eclectic and bold designs. At elimination, Chelsey received best photo. Quincy and Senna landed in the bottom two, and Senna became the first contestant to leave the competition.
The models had a nutrition and fitness lesson with personal trainer Jeroen Krak, and later had a go see challenge for the statement sockwear label, Alfredo Gonzales, with designer Dennis Ebeli. Ritse was later revealed to be the winner of the challenge, earning extra frames for the upcoming photo shoot, where the models were photographed individually and in pairs wearing colorful socks for the new Alfredo Gonzales lookbook. On set, Ritse, Sanne K., Bonita, and Latanya were chosen to front the brand's new campaign. At elimination, Ritse was awarded best photo, while Milan, Quincy, and Sanne J. landed in the bottom three. Milan was given another chance, while the latter two were asked to leave the competition.