Mövenpick Ice Cream
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| Owner | Nestlé |
|---|---|
| Country | Switzerland |
| Introduced | July 19, 1948 |
| Markets | Worldwide |
| Tagline | The Art Of Swiss Icecream |
| Website | http://movenpick-icecream.com/ |
Mövenpick Ice Cream (German pronunciation: [ˈmœːvənˌpɪk]) is a brand of ice cream of Swiss origin produced by the Nestlé corporation.
The first Mövenpick restaurant opened in Zurich on July 19, 1948 by Ueli Prager. By 1958, they had eight restaurants located throughout Switzerland. Prager would remain operating manager of the Mövenpick group, now called Mövenpick Hotels & Resorts, until 1991.
Originally, in the 1960s, the ice cream was produced by the Mövenpick group for restaurant sales only. The plant in Bursins was built in 1972, however production has now been shifted to a larger unit in Rorschach.
In April 2003, Nestlé bought the international rights for Mövenpick ice cream from the hotel group, and an independent business unit called Swiss Premium Ice Cream was created. The business is now operated by a subsidiary called Nestlé Super Premium headquartered in Vevey (Switzerland).
The main production site is in Switzerland. Halal production for Middle East takes place in Nestlé factory in Egypt. Norway and New Zealand are the only two countries where the local production is ensured by 2 licensee partners. The ice cream has a "no artificial additives or colours" policy except for glucose syrup that has replaced sugar.
Currently three "Collections" of ice cream are manufactured: Classics, Delicés de Fruit, and Harmony.
Classics
Délices de Fruit
Harmony
Mövenpick Ice Cream is sold in more than 30 countries worldwide. Products are sold through five different sales channels: gastronomy, retailing, scooping stations, impulse sales and a number of "Mövenpick boutiques" located in large cities across the globe.
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Wikipedia