City | Baltimore, Maryland |
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Broadcast area | Baltimore, Maryland |
Branding | Today's 101.9 |
Slogan | Your Life, Your Music |
Frequency | 101.9 MHz (also on HD Radio) |
Translator(s) | See tables below |
First air date | 1970 (as WAQE-FM) |
Format | Analog/HD1: Adult Contemporary Christmas music (Nov.-Dec.) HD2: Urban Gospel ("Praise 106.1") HD3: Adult standards ("The Strip") HD4: Christian radio (HOPE FM) |
ERP | 13,500 watts (analog) 645 watts (digital) |
HAAT | 290 meters |
Class | B |
Facility ID | 28637 |
Callsign meaning | LIFe, a nod to station slogan used in the 1970s (see article), or LIte FM (former moniker) |
Former callsigns | WTOW (1950s-1963) WAQE-FM (1963-1971) |
Owner |
CBS Radio (sale to Entercom pending) (CBS Radio WLIF, Inc.) |
Sister stations | WJZ, WJZ-FM, WJZ-TV, WLZL, WDCH-FM, WWMX |
Webcast |
Listen Live Listen Live (HD2) |
Website |
todays1019.com praisebaltimore.com (HD2) |
WLIF (101.9 FM, "Today's 101.9") is a commercial FM radio station licensed to serve Baltimore, Maryland. The station is owned by CBS Radio through licensee CBS Radio WLIF, Inc. and broadcasts an adult contemporary format. Its studios are located on Clarkview Road in the Mount Washington neighborhood of Baltimore, while its broadcast tower is located near Loch Raven Reservoir north of Baltimore at (39°25′7.0″N 76°33′16.2″W / 39.418611°N 76.554500°W).
The station in its current incarnation signed on the air as a beautiful music in the late 1950s as WTOW. In 1963, it became WAQE-FM, and was owned by Booth Broadcasting. On December 24, 1970, after Sudbrink Broadcasting bought the station, it began featuring programming of SRP (Stereo Music Productions, created by Jim Schulke).
Over the years, 101.9 FM was one of the highest-rated stations in Baltimore, playing mostly instrumental renditions of popular songs. Featured artists included Percy Faith, John Fox, Chet Atkins, Richard Clayderman, Frank Mills, Henry Mancini, Ray Anthony, Floyd Cramer, and many others. The station played four vocal selections per hour and they were only smooth vocal stylings of artists like Frank Sinatra, Ray Charles, Nat King Cole, Neil Diamond, Tony Bennett, Patti Page, Dionne Warwick, Barbra Streisand, and others. It was called "The Beautiful Place In Your Life" FM-102. On December 31, 1971, the station became known as WLIF. By the 1980s, WLIF began playing more soft rock hits, such as those by Linda Ronstadt, The Beatles, The Temptations, Elton John, along with the previously played artists. During morning and afternoon drives, the station was about half instrumental and half vocal, while other times the station continued to play one vocal every quarter-hour. In the late 1980s, the station shifted to roughly half vocalists and half instrumentals. Early in 1991, WLIF dropped all instrumentals and shifted to a soft adult contemporary format; at this point, it also became known as "Lite 102". By 1993, WLIF began mixing in current material in its playlist.