Swiftcover
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| Public limited company | |
| Industry | Financial Services |
| Founded | 1994 |
| Headquarters | London, United Kingdom |
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Key people
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Amanda Blanc, Chief Executive |
| Owner | AXA Group |
| Parent | AXA Group |
| Website | www.axa.co.uk |
AXA UK plc is part of the AXA group of companies. Its subsidiaries include AXA Insurance, Swiftcover, AXA Commercial and Personal Intermediaries, AXA PPP healthcare, SunLife, AXA Investment Managers and AXA Wealth.
The company was formerly known as Sun Life & Provincial Holdings plc and changed its name to AXA UK plc in September 2000. The company was incorporated in 1994 and is based in London, United Kingdom. AXA UK plc operates as a subsidiary of AXA Group.
Paul Evans was appointed as Chief Executive Officer in October 2010. He became Chairman of the Association of British Insurers in October 2014.
AXA UK plc main activities are the provision of general insurance, life insurance, health insurance, life insurance and wealth management.
Swiftcover was an internet-based UK insurance company formed in 2005 by a group of former Churchill Insurance executives. In 2007 Swiftcover was acquired by AXA and it is now a wholly owned subsidiary of AXA UK plc. It operates call centres in Tunbridge Wells, Kent and in Teesside. Customers can manage their policy (including changes to policies) online and any contact can be done via email.
In 2005, Swiftcover.com's advertising campaign used advertising straplines including “Click Click not Cluck Cluck” and "No Clucking Call Centres".
In 2006, Swiftcover sponsored the ITV’s coverage of Formula 1 Grand Prix. and in 2009, the company is sponsoring weekend programmes on Absolute Radio.
From January 2009, the company used Iggy Pop to front a £25 million TV ad campaign using the strapline "Get a Life". The ads led to a 31% increase in sales in the first three months of 2009 compared with the same period in 2008. One particular advert became notable due to complaints received by the Advertising Standard's Authority:
The Advertising Standards Authority (ASA) ruled that the swiftcover.com advert was misleading following complaints the singer would not have been able to buy cover since the insurer excluded people working in the entertainment industry. The ASA received 12 complaints about the advert from viewers who said it was misleading because it was suggested Iggy Pop was insured by swiftcover.com. In the advert, the musician said: "I got it swiftcovered. I got insurance on my insurance!"
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Wikipedia